Greenwood Advertising Campaign
The Greenwood advertising campaign is a visual celebration of skin confidence and modern skincare. Designed to resonate with today’s conscious beauty audience, this campaign blends soft minimalism with a clinical yet emotional tone, aligning with the brand’s scientific foundation and human touch. Each image is composed with clarity, natural light, and calming neutral tones, allowing the essence of the product to stand out without distraction.
As this marks Greenwood’s first product launch, we intentionally rooted the entire campaign in the brand’s core color palette to create visual consistency and strong recognition across all platforms. The tagline “A Fresh Start” serves as both a message of skin renewal and a symbolic beginning for the brand itself—an introduction that invites trust and connection.
The models featured embody healthy, radiant skin, reflecting the brand’s focus on efficacy, safety, and simplicity. Rather than overwhelming the viewer with complexity, the campaign allows space for each product’s identity to breathe, showcasing the serene power of the formulas within. Greenwood’s commitment to clean design and honest results is echoed in the composition, movement, and mood of every visual—making the campaign not only a promotional piece but an authentic extension of the brand’s values.
From the serene backgrounds to the close-up shots, everything in the campaign is created to communicate trust, comfort, and transformation. The focus is not only on skincare products, but on the lifestyle Greenwood represents: confident, clean, and deeply connected to personal well-being.
— Discover the full Greenwood ad campaign playlist, “A Fresh Start,” on our YouTube channel
— Watch behind-the-scenes moments to see how the vision came to life