Brandbook
Defining your visual and strategic identity
Why Brand Visual Identity Matters
A well-crafted brand visual identity doesn’t just make your brand look good—it makes it recognizable, relatable, and reliable.
Official logo and alternate logomark.
Typography and official typeface.
Brand pattern and watermark.
Logo geometry.
Official pictograms.
Brand application.
Color palette including HEX/RGB/CMYK codes.
Do's and Don'ts to prevent inconsistency.
BrandBook & Brand Visual Identity Guidelines
If brand identity is the personality of your business, then brand visual identity is the visual expression of that personality. It’s what your audience sees, remembers, and emotionally connects with—through your logo, color palette, typography, imagery, and visual tone.
A BrandBook is your brand’s official manual—a comprehensive guide that outlines everything from your brand’s origin story and core values to the detailed rules for using visual and verbal elements. It brings together all the components that define your brand identity and translates them into clear, actionable standards.
Why Choose Us
We are a passionate team of designers and developers who believe in the power of creativity. We help creative professionals create a strong online presence that showcases their work and tells their story.
Discover Your Brand Archetype.
Every brand has a personality. Through our BrandBook process, we help uncover your brand archetype—whether you’re a Hero, Explorer, Creator, or Sage—giving your brand a voice and emotional depth that audiences instantly connect with.
Your archetype guides not only your logo and visuals but also how you communicate, differentiate, and position your brand in a competitive market.
Building Real Connections with Your Audience.
Your BrandBook goes beyond just visual consistency—it helps you communicate authentically with your audience. We analyze your market, define your brand language, and ensure that your tone, visuals, and values resonate with the people you care about most.
The Power of “Do Nots”.
Our BrandBook doesn’t just tell you what to do—it also warns you what not to do. Misuse of logos, off-brand colors, and inconsistent fonts are all outlined so your team (or partners) never deviate from the standard.
