OREZ Advertising Campaign

The “As Unique As You Are” SS2022 campaign by OREZ introduces a powerful narrative that unfolds with intentional visual storytelling. At the beginning of the campaign, models appear with their faces hidden behind the products—an artistic choice that draws full attention to the craftsmanship and individuality of each item. This creative approach emphasizes that the true focus is on the customer’s personal expression through the product, not the model. As the campaign progresses, the models gradually reveal their faces, symbolizing confidence, self-expression, and a growing connection between identity and style.

The editorial-style video follows a story where the main character enters a space reminiscent of a museum. Display cases showcase the collection’s signature pieces, highlighting their premium design as curated works of art. This metaphorical journey through a gallery of fashion culminates in the reveal of the collection’s hero product—a moment of unveiling that captures the essence of uniqueness and sophistication.

This campaign not only highlights OREZ’s dedication to quality and detail but also celebrates individuality and self-expression through accessories that are as unique as each wearer.

— Watch the full editorial story of the “As Unique As You Are” campaign now on YouTube

— Go behind the scenes of the “As Unique As You Are” campaign