OREZ Advertising Campaign

The Summer 2021 advertising campaign for OREZ Leather, titled “Summer Starts to Sizzle,” was a vivid, feel-good celebration of sunshine, movement, and modern leather fashion. Developed and executed by Blue Planet Creative Studio, the campaign covered full-scope production—from creative direction and set design to photography and videography.

Through a playful mix of pastel backgrounds, structured color-blocked spaces, and fresh summer tones, the set design created a dreamlike seasonal world—perfectly complementing OREZ’s vibrant leather sandals and light apparel. The visuals were bold yet refined, crafted to evoke the warmth and excitement of summer while staying true to the brand’s elegant aesthetic.

This advertising campaign not only boosted visual storytelling and seasonal engagement, but also strengthened OREZ’s brand voice as a youthful, premium leather label with a playful spirit. “Summer Starts to Sizzle” wasn’t just a tagline—it was the energy that shaped every visual.

— Go behind the scenes of Orez’s “Summer Starts to Sizzle” campaign on YouTube