Verdura Brandbook

The Verdura brandbook presents a refined and eco-conscious approach to visual identity, developed to reflect the brand’s core values: sustainability, sensory experience, and timeless elegance. With the tagline “Scent the Present, Sustain the Future,” Verdura positions itself as a modern lifestyle brand rooted in natural harmony.

The visual identity is built around a minimal yet symbolic logo—formed from stylized leaves within a shield-like frame—that evokes both protection and nature. The primary green tone used across the brand assets reinforces themes of sustainability, calmness, and organic luxury, making it ideal for environmentally-aware audiences.

The brandbook outlines guidelines for logo usage, color palette, typography, layout systems, and packaging applications. Every element is curated to ensure consistency across touchpoints, whether in print, digital, or retail spaces. The typography, pairing elegance with clarity, supports Verdura’s positioning as a refined but accessible brand.

Together, the brandbook not only unifies Verdura’s presence across platforms but also communicates a deeper lifestyle philosophy—one where design, scent, and environmental responsibility coexist seamlessly.