Hiva Logo Design
The logo for HIVA clothing brand is thoughtfully crafted based on the meaning of the name Hiva, which means hope in Kurdish. The design symbolizes light, aspiration, brilliance, and also resembles a flower — specifically inspired by the lotus, seen from a top-down perspective.
The lotus is a powerful symbol of eternity and spiritual growth, revered across many cultures for its ability to rise from the mud and bloom beautifully towards the light. In the same way, the HIVA brand reflects resilience, elegance, and the pursuit of beauty even in challenging conditions.
The geometric form of the icon conveys a sense of balance and harmony, while the deep purple color evokes dignity, authenticity, and feminine energy. The minimal and modern typography complements the logo, giving the brand a refined, contemporary identity in the fashion industry.