Greenwood Packaging Design
At Blue Planet Creative Studio, we partnered with Greenwood to develop a cohesive, minimal, and highly functional packaging system for their skincare collection. Focused on scientific skincare innovations and ingredient transparency, the packaging design needed to reflect clinical trust, modern aesthetics, and consumer clarity.
Each Greenwood product is backed by science and targeted toward specific skin concerns such as hydration, redness, pigmentation, and fine lines. The packaging design strategy revolved around clarity, consistency, and color-coded differentiation.
The new packaging elevates Greenwood’s visual identity across digital and retail platforms. It enhances customer trust, boosts shelf visibility, and positions Greenwood as a premium yet approachable skincare brand. The system works across various sales channels — from pharmacies to online shops and influencer content — offering a consistent and impactful user experience.